If you are a beginner or have been Optimize your content for a while, you know that there are many variables involved in search engine optimization. With so many different things to make decisions and to take into account, some people SEO fully their right first.
Errors are likely to occur, and makes some These can be very expensive.
Leave a few points in the standings can greatly affect the final result. The number one ranking in Google gets 15% more traffic than acerca second and acerca 20% more traffic than the number three.
Not much room for error, so before making another decision, read about these seven deadly mistakes that could destroy your entire SEO program.
Errors are likely to occur, and makes some These can be very expensive.
Leave a few points in the standings can greatly affect the final result. The number one ranking in Google gets 15% more traffic than acerca second and acerca 20% more traffic than the number three.
Not much room for error, so before making another decision, read about these seven deadly mistakes that could destroy your entire SEO program.
1-Targeting The Wrong Keywords:
You can be the best move in the world, but if you are aiming at the wrong target , does not really matter .
It is difficult to overstate the importance of targeting the right keywords . Both search engines and consumers use to find your site .
Targeting the wrong keywords can still bring a lot of traffic , but consumers probably will not convert because you probably are not looking for exactly what you offer .
If your conversions are not where they are supposed to be , this could be the problem.
Make sure you target the words and phrases customers use when searching for a site like yours . This may seem obvious , but some companies target keywords they think are associated with your website. Actually , these keywords can not be really important , and it's killing your conversions.
procedure:
- Use a tool like keyword suggestion keyword research Ubersuggest relevant keywords .
- Identify your keywords, check, check in many respects to the competition, and then recheck your respects to your own site , again , is too important not to !
- Take advantage of Google key Planner to develop a new solid research campaign.
2-Desregarding The Meta description Tags:
When words are all you need to attract customers , it is best to use it wisely.
The meta description is the brief description is below the title tag in the SERPs. Visually, there is not much that separates a result of another search , so it is up to you to use the meta description and title to attract the attention of consumers.
Be sure that each page has a unique title and description if the search engines can know what your site is about. Very often , you will see pages not optimized title tags , such as " Home" or " Home" , things do not exactly descriptive .
Be sure to include keywords in both the title and meta description . When the search occurs, the bold words are more relevant , the better.
procedure:
- Create unique titles and meta descriptions for each Web page.
- Choose one or two keywords to plug into the title and the description words.
- Use the optimization tool Google SERP Snippet to see how your description, looks set to attract attention visually ?
- Always remember : in his description of the goal, an exclamation point is okay, two is too many, and three will scare your customers forever!
3-Duplicating Contents:
Duplicate content can come from any number of questions printable pages , article syndication , RSS feeds , the list is long .
The hard truth is that duplicate content can hurt the ranking of your site.
If you have duplicate home page , which was approved , diluted versions your links across multiple sites and none of them is likely to rank high.
Link to channel all this equity in one place , make sure that your links are supported. If you link to www.example.com on a page, do not link to www.example.com / index.html to another.
Similarly, if your logo on your site is a common link to another domain , you have a problem .
procedure:
- Use Google Webmaster Tools to tell which site you want to index your page .
- Be consistent with your links .
- Use this tool to identify redirects that you need to put in place to ensure that all capital ties goes to the same place .
4-Ignoring Outdates Contents:
Certainly SEO is not a one time thing . You can not set and forget . To have a good strategy , ongoing maintenance is required.
Even if you reach a certain number, there is still much to do. SEO If you stop at any time, you will see a gradual downward trend in traffic. Many companies have decreased the number one in a few months, which makes your gut wrench Just think how much time and effort it probably took to get there in the first place . Freshness is a strong indicator that the search engines that your content is interesting ranking. Check out this post Viperchill for a thorough analysis of this.
The algorithms of the search engines change every day, and you're likely to find new and better ways to improve the content . Produce fresh content is a must to keep the algorithms , and so will revisit old content to apply what they have learned to be more visible to the search engines .
procedure:
- Updating content should include checking links connecting key words , stating the title and description meta tags , update statistics , etc
- Revisiting old content is time. If this is a blog , shoot to update 2-3 posts per week.
- If you update web pages or pieces of content once a week is a good start.
5-Writing For Robots:
Search engines should never come before customers .After all, search engines are not the ones who are buying their products ?
Provide value to your readers should be the first and foremost concern. Well optimized content that brings value can not attract customers , but customers will not stick around long enough to even remember what your logo looks like.
Worse, they can avoid pretty site next time if given a bad reputation.
Does not affect the quality of their work by connecting unjustifiable keywords or a link to another is not only to link to other content .
Furthermore, the duration of its contents should be considered. Google loves content in general, but that does not necessarily mean that you must pump 2,000 words in three positions each week.
You need to find the length of its consumers are comfortable with . Unless you appreciate this kind of in-depth articles , it is best to stick to a length that is currently playing .
procedure:
- Start by creating content with your consumer in mind.
- Think first value and the second optimization .
- Optimize your content just after having a first project you know that consumers will want to read .
6-Having A Site That Is Not Crawlable:
A searchable web page links to and within which the search engines can easily find and follow . If spiders can not find these links , your landing pages , you probably will not be included in the search engine database.
It is important to design your site in a way that makes it easy for the spiders to navigate through the links. Otherwise, spiders can detect only a fraction of the total number of Web pages.
Avoid integration links in Flash or JavaScript . Historically , Google spiders have difficulty crawling through menus JavaScript or Flash files. Similarly, spiders usually can not fill out forms. So if you make your consumers to choose from a drop down menu or fill out a form to view the content menu , spiders are probably aware of this content .
- Be smart with Flash and JavaScript , sometimes simple is better.
- Make your easy to follow areas. www.example.com/blog/2013/this-is-easy is good.
www.example.com/?pageid=234234&articleidblahblah could be better
7-Not Realising YOu Are Bieng Penalised:
It is difficult to solve a problem when you do not know exists. Some organizations believe they are optimizing their content and, when in fact the efforts are more harm than good . They headed down the wrong path , but they keep wondering why higher rankings are still out of sight.
Here are some common - I did not realize - I - am - am - mistakes that you should keep an eye on :
Keyword stuffing .The more the merrier , right? Not at all. Some beginners do not understand that SEO should be a balance .Combine keywords, and not too much of that. Padding does not help your rank and your content will sound weird and flat.
Link building spam. Buying links and spam links little economic value to your website is a recipe for disaster. Creating valuable content that can be marketed well and people really want to create a link to a way to ensure that your link profile remains healthy and natural.
Slow load times . Unfortunately , this is true. You're site is really slow ripping hurt your rankings . Google puts a lot of stock in the sense that implies not wait a minute for the page to load.
procedure:
- As for the keywords, keep the content of natural sound.
- Link only to credible sources , and delete all sites that do not seem credible.
- Tools like Pingdom or WebPagetest can help you identify why your site takes too long to load .
FINAL THOUGHTS
Proactive is far better than the reactivity when it comes to SEO . Extending the extra effort to find the right keywords takes fewer resources than having to return the entire program as it is oriented the wrong phrase for the last six months.
No referral program is perfect , and new challenges are almost always going to happen, but considering these errors and prevent them can save a lot of unnecessary headaches in the future.
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